The Next Evolution of the Internet
Web 3 is the next generation of the internet, which emphasizes decentralization, blockchain technology, and user ownership of data and digital assets. Unlike Web 2.0, where centralized platforms control content and data, Web 3 aims to empower users by giving them control over their data, digital identities, and assets. This shift is driven by technologies like blockchain, cryptocurrencies, and NFTs, which provide a secure and decentralized way to interact with the digital world.
For more detailed information on Web 3 and how it’s reshaping the internet, check out this Web 3 Explainer.
Authentic Vision’s Meta Anchor: Securely Bridging the Physical and Digital Worlds
As Web 3 evolves, Authentic Vision offers an innovative solution with its Meta Anchor technology, which securely connects physical objects to their digital counterparts on the blockchain. By scanning a physical product with an Meta Anchor, users can access digital assets, such as NFTs, directly from the object. This creates a secure, 1:1, and inseparable link between the physical and digital, ensuring that ownership is secure and verifiable.
One of the key features of the Meta Anchor is its ability to transfer NFTs upon scanning the physical object. For example, when a user scans an item, an NFT tied to that object is automatically transferred to their wallet. If the item is sold and scanned by the new owner, the NFT is moved to their wallet, and the previous one is burned, ensuring that the physical owner is the NFT owner.
This secure integration enables unique real-world benefits and business models. For example, owning an NFT tied to a specific luxury item, like a watch, could grant exclusive access to VIP lounges or events reserved for owners of that product. This seamless connection between the physical and digital realms opens up new possibilities for user experiences in Web 3.
Digital Twins vs. Meta Anchor: A True Phygital Connection
Most existing “phygital” solutions work as digital twins, where an NFT and a physical object are bought together but can later be separated and sold independently. This approach often leads to situations where the NFT is still held by someone who no longer owns the physical product. However, Meta Anchor ensures that the physical and digital items remain inseparably linked, providing a higher level of security and ownership integrity.
To learn more about Authentic Vision’s Meta Anchor, visit Meta Anchor.