The Digital Product Passport (DPP) is an initiative designed to improve product transparency, durability, and sustainability. Under the EU’s Green Deal, new regulations require that products sold in the EU include a digital passport to provide consumers with clear and accessible information about the product’s origin, materials, repairability, and environmental impact.

As part of the Circular Economy Action Plan, the DPP aims to encourage sustainability by offering consumers detailed insights into the lifecycle of products. It is expected to become mandatory across several industries, including automotive, electronics, and textiles, making compliance essential for businesses operating in the EU.

For more detailed information on the EU’s regulations and initiatives regarding the Digital Product Passport, you can visit the official EU Circular Economy Action Plan.

Authentic Vision offers a seamless solution to meet these upcoming regulatory demands. Our secure labels feature a unique holographic fingerprint and QR code that can connects any product with a digital passport—without requiring additional integration efforts. This technology allows for instant access to product information, which ensures regulatory compliance while safeguarding against counterfeiting.

By utilizing our labels, any product can be easily added to the DPP ecosystem, providing real-time data for both brands and consumers while also offering unparalleled security.