The Circular Economy is an innovative economic model designed to minimize waste, extend the lifecycle of products, and promote sustainable use of resources. Unlike the traditional linear economy, which follows a “take, make, dispose” approach, the circular economy emphasizes reuse, repair, and recycling to keep products and materials in circulation for as long as possible. It is particularly relevant today as industries and governments strive to reduce their environmental impact and shift toward more sustainable practices.

For more detailed information on the Circular Economy and global initiatives, you can visit the Ellen MacArthur Foundation, which is a leading authority in promoting the circular economy.

At Authentic Vision, we support the circular economy by securely connecting each product to a unique digital identity, enabling sustainable practices throughout its lifecycle. This includes providing digital access to product manuals in multiple languages, reducing the need for physical materials and enhancing user experience. Our technology also ensures transparency in the supply chain, as outlined in the Digital Product Passport initiative, allowing brands to track their products from production to recycling. By securing products against counterfeiting, we help maintain product integrity and longevity, contributing to a more sustainable and circular economy.