Counterfeiting is the production of fake or unauthorized replicas of a genuine product, primarily with the intent to deceive consumers and profit from selling fraudulent goods. Counterfeiters often target high-demand products in sectors like automotive parts, electronics, luxury goods, pharmaceuticals, and clothing. Common tactics include duplicating logos, packaging, and even mimicking security features to trick consumers into thinking they are purchasing authentic products.

Counterfeiters use a range of tactics that can severely affect both brands and consumers. Some of the most common include:

The global impact of counterfeiting is staggering. According to a report by the Organization for Economic Co-operation and Development (OECD), counterfeit and pirated goods accounted for 3.3% of global trade, or roughly $509 billion USD in 2016. The European Union alone loses around €121 billion annually in direct and indirect economic losses from counterfeit goods across various industries, including lost sales, reduced tax revenues, and diminished consumer trust.

For further details, you can refer to the OECD’s official report on counterfeiting.

Authentic Vision’s anti-counterfeiting solution is built around its unique Holographic Fingerprint™ technology. Each product receives a fingerprint that is truly random due to production irregularities, making replication impossible, even for Authentic Vision itself. Verification is fully automated, eliminating the risk of human error, and the fingerprint’s three-dimensional structure resists even the highest-resolution attempts to copy it. A simple smartphone scan compares the fingerprint to a secure database, instantly providing an authentication result, ensuring product integrity even in the most challenging environments. When someone tries to tamper with or remove the label, it is destroyed, and any scan will instantly reveal the product as counterfeit.

Authentic Vision’s technology goes further by giving brands valuable insights into how counterfeiters are attempting to clone their products. This real-time data allows businesses to monitor counterfeiting attempts and adjust their strategies accordingly.

Additionally, the solution captures the precise geolocation of each scan, enabling companies to detect where counterfeit goods are being produced or distributed. This geographic intelligence helps brands collaborate with law enforcement to target counterfeit sources and monitor gray market activity, where unauthorized distribution may be taking place.

With these advanced capabilities, Authentic Vision supports brands in maintaining product integrity, enhancing supply chain transparency, and proactively combating the counterfeit threat.