In today’s fast-evolving global marketplace, protecting brand integrity and ensuring product authenticity is more important than ever. Nexans, a world leader in advanced cabling systems, is a prime example of a company that understands this challenge. With operations in over 40 countries, Nexans faced the monumental task of unifying its global subsidiaries while safeguarding its products from the growing threat of counterfeiting.

Nexans had already been using  Authentic Vision’s (AV) technology as part of its product protection strategy. In addition, the company also offered the Nexans App, a smartphone application providing customers with essential tools like access to the product catalog (including detailed specifications, installation instructions and regulator information), a store locator and a cable-sizing tool for on-the-go use. To enhance the app’s functionality and align with its strategy to centralize key features on a single convenient platform, Nexans integrated AV’s authentication algorithm directly into the app via the AV SDK. This integration ensures that Nexans’ worldwide customers have a secure and reliable way to authenticate their products, driving both operational efficiency and brand trust.

In an increasingly digitized world, product security and traceability are vital. Nexans recognized that to stay competitive and maintain its leadership in the cable industry, it needed a robust solution to combat counterfeiting—a growing issue in the cable markets. That’s where our technology came into play.

By embedding AV Anti-Counterfeiting solution into the Nexans App, AV provided Nexans with a powerful tool to ensure that customers can instantly verify the authenticity of their products with a simple scan. This integration allows Nexans to not only secure its products but also reinforce customer confidence in the brand across multiple regions.

“Authentic Vision offers a secure solution that gives customers confidence they are choosing the right product. The clearly visible security feature on the product encourages customers to scan it for verification. By scanning AV’s Holographic Fingerprint, customers can instantly confirm they have the authentic product in hand.”  said Bernadette Berthier, Digital Customer Experience Leader at Nexans.

Nexans operates in over 40 countries with a complex, multi-layered digital infrastructure. For a project of this scale, ease of integration was critical. Our SDK (Software Development Kit) was built for exactly this kind of scenario—ensuring that even large, multinational organizations can effortlessly incorporate the AV technology into their existing platforms.

The Nexans App already serves as a unified portal for a wide range of services, used heavily by customers in various regions. Adding AV anti-counterfeiting solution was a natural next step in enhancing the app’s functionality. AV ensures that Nexans can now deliver a consistent and secure experience to all customers, regardless of where they are located, without disrupting their existing systems.

The impact of the solution goes far beyond just preventing counterfeit products. It strengthens Nexans’ entire supply chain, providing transparency and security, while giving customers confidence that they are purchasing genuine and safe products.This is particularly important in industries like cable manufacturing, where counterfeit products can lead to serious safety risks and even life-threatening accidents.

By empowering Nexans’ customers to easily authenticate products, AV is also helping them monitor the distribution of valid and qualitative products on the market. In regions where counterfeit products are rampant, such as Africa and parts of South America, the stakes are high.

This also allows Nexans to maintain it’s  leadership position in the industry by delivering a product that is not only innovative but also secure, keeping customers and installations safe around the world.

The integration of the AV solution into the Nexans App has already delivered measurable results. Over 155,000 downloads of the app, with particularly strong adoption in countries like Peru and Lebanon, demonstrate the growing trust customers place in the Nexans brand and its digital tools. In regions where counterfeiting has historically been a problem, the app has proven especially valuable in identifying and dismantling counterfeit networks.

Since the implementation of the project, adoption of the authentication technology has been very significant thanks to efficient market communication campaigns. The ability to trace where counterfeit activity is happening has allowed Nexans to swiftly secure its sales channels and take decisive action to protect its brand.

At the core of Nexans’ global strategy is a commitment to innovation—especially when it comes to providing premium solutions for their customers. Authentic Vision’s technology plays a crucial role in supporting Nexans’ innovation goals by ensuring that their products are not only state-of-the-art but also secure and easily verifiable.

As Bernadette Berthier puts it, “Leadership in our industry can only be maintained by constant innovation. Partnerships with companies like Authentic Vision enable us to provide customers with solutions that make their lives easier, all while standing out from the competition.”

By partnering with Authentic Vision, Nexans is not only enhancing product security but also driving digital transformation in the cable industry. This collaboration ensures that Nexans continues to lead the market with innovative, secure, and sustainable solutions.

In today’s fast-paced, globalized economy, companies like Nexans need digital solutions that offer more than just basic functionality—they need tools that secure their brand, protect their customers, and enhance operational efficiency. Authentic Vision anti-counterfeiting technology has enabled Nexans to achieve all of these goals, and more.

Through seamless integration into the Nexans App, AV supported Nexans to unify their global subsidiaries, tackle counterfeiting, and provide customers with a reliable and secure way to authenticate products. Together, we are shaping a future where product security is not just an option but a standard that strengthens brands and safeguards consumers around the world.

As our partnership with Nexans continues to grow, we look forward to driving even greater innovation and providing the world with secure, traceable, and trusted products.