Frequently Asked Questions
Technology and Solution
The key differentiators in Authentic Vision’s technology are our unique Holographic Fingerprint security label, the random serialization of the data matrix (2D) code, our computer vision, and the use of server-side analytics providing ultimate protection.
Each Authentic Vision Holographic Fingerprint is unique. The creation of the label relies on stochastic, systemic randomness occurring in the production process.
The key differentiating factors with Authentic Vision’s solution are: High Security, Ease of Use, Instant Results and Actionable Data.
High Security
Physical randomness in production creates a unique Holographic Fingerprint™ that can only be produced once.
Ease of Use
Authentication with any type of smartphone, no further training or specialized equipment required.
Instant Results
Solution instantly provides clear, positive/negative verification results.
Actionable Data
Precise geo-location of fake attempts provides actionable data.
Our Holographic Fingerprint label cannot be copied or replicated. Other competing solutions can be copied or counterfeited and are costly or complex to implement. Authentic Vision’s solution is secure, simple and smart.
We are a security solution provider. To ensure the highest security, the entire, end-to-end, solution, including the security labels, the mobile App, the mobile SDK, and the web portal, are all provided from a single source i.e., Authentic Vision.
Our Holographic Fingerprint is unique and even we cannot replicate it. Any potential security attacks would not be scalable because Authentic Vision has security measures in place to identify and mitigate or prevent such counterfeiting attempts.
Our solution offering consists of security labels, mobile App and access to our web portal. The exact costs are dependent on the volume of security labels, the type of mobile App (customer branded or SDK) and the software capabilities being used on the web portal.
Scanning
Each Authentic Vision security label consists of the Holographic Fingerprint, a label ID, and a 2D code printed on the label. The first step of the authentication verifies the label ID and activation status via the 2D code. Once activation is verified, the authentication process starts using our computer vision technology, which compares and authenticates the Holographic Fingerprint™ and all its attributes.
Yes, the CheckIfReal App works on any smartphone using iOS or Android.
Our label is clearly visible and encourages customers to verify the authenticity of products instantly with any smartphone and the CheckIfReal App. We do see a high acceptance and good scan rate based on the curiosity of users and the need to verify the authenticity of the products they are purchasing.
The scan rate is very much driven by how well our customers promote the solution and educate their customers.
A typical scan of the Holographic Fingerprint takes between 2-5 seconds, including receiving the scan result on the smartphone.
No, we also offer alternative ways to authenticate without requiring an app download.
No, by default, the label is not deactivated after scanning the first time, you can scan the label several times (e.g., to track a product in the supply chain). However, should there be a specific need to deactivate the label after a first (or certain number of scans), such functionality can be provided.
Our solution is GDPR compliant. We value privacy rights, and we don’t collect personal data such as names, email addresses or phone numbers during the scan.
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